Lead Journey

Interactive flowchart showing the lead journey from entry to conversion

Reconnecting...

Entry Points

Website Form

120 leads

Webinar

80 leads

Conference

65 leads

Referral

45 leads

Content Download

150 leads

Intake Form

Collects role, budget, timeline, preferences

Click to view form

Lead Scoring Algorithm

Role + Budget + District Size + Team Size + Timeline + AI Comfort

HotWarmCool

Bucket Assignment

Click a bucket to see the email journey

Variant Tags Legend
AI Hesitancy
Budget Uncertainty
Complex Procurement
No Decision Maker
Qualified Deal